Music promotion should be easy
ReleaseFlow exists because independent artists deserve the same promotion power that labels have — without the budget or the team.
Venko
Artist & Creator of ReleaseFlow
The story behind ReleaseFlow
It started with a 3 AM deadline and 42 browser tabs. Venko — a Dutch hardstyle producer with over 50 million streams — had just finished mastering a new track. The music was done. The hard part should have been over.
But it wasn't. Next came the real grind: creating lyric video clips for TikTok. Reformatting them for Instagram Reels. Exporting again for YouTube Shorts. Finding the right snippets, matching the timing, writing captions, scheduling posts across three platforms — for 14 days straight. The same routine, every single release.
Venko watched how major labels promoted their artists: a team of content creators pumping out short-form videos daily, flooding every platform with lyric clips and teaser content in the weeks around a release. It worked. It drove streams. But it required a team and a budget that no independent artist has.
“I was spending more time promoting my music than actually making it. If labels can automate this with a team — why can't I automate it with software?”
That question became an obsession. Venko started building — first a simple script that generated lyric videos from an audio file, then a scheduler that could post them automatically. What began as a personal tool to save time slowly turned into something bigger. Friends started asking for it. Other artists wanted in.
ReleaseFlow was born: upload one track, and it generates 14 unique lyric videos with AI-powered transcription, schedules them across a 14-day campaign window, and auto-posts to TikTok, Instagram Reels, and YouTube Shorts. The exact strategy labels use — fully automated, available to every independent artist for free.
The Mission
Democratize music promotion. Give every independent artist access to the same content creation and distribution power that major labels have. No team required, no marketing degree needed — just upload your track and let ReleaseFlow handle the rest. Artists should spend their time making music, not resizing videos.
What drives ReleaseFlow
Artist-First
Every feature is designed from the perspective of an independent artist. No corporate bloat, no unnecessary complexity — just what you need to promote your release.
Automation Over Busywork
If it can be automated, it should be. Your time is better spent making music than manually uploading videos to three platforms.
Transparent & Fair
Simple pricing, no hidden fees, no vendor lock-in. Your videos are yours. Cancel anytime. We succeed when artists succeed.