Instagram Reels vs TikTok for Musicians

Both platforms offer incredible opportunities for musicians. Here's how to choose.

Audience Demographics

TikTok

• Younger audience (16-24 primarily)
• Higher discovery potential
• Music-first culture

Instagram Reels

• Broader age range
• Better for converting followers to fans
• Integrated with your existing Instagram presence

Algorithm Differences

TikTok's algorithm is more likely to show your content to non-followers, making it better for discovery. Instagram favors accounts that already have engagement.

Content Strategy

For TikTok

• Be authentic and raw
• Jump on trends quickly
• Post frequently

For Instagram

• More polished content
• Cross-promote with Stories and Feed
• Use hashtags strategically

Our Recommendation

Use both, but tailor your content. ReleaseFlow makes this easy by generating unique videos for each platform.