TikTok Music Marketing Guide
TikTok has become the most powerful platform for music discovery. Here's how to make it work for you.
Understanding the Algorithm
The TikTok algorithm favors content that keeps viewers engaged. For musicians, this means creating short, captivating clips that showcase your music in creative ways.
Best Practices
- Post consistently - Aim for 1-3 posts per day
- Use trending sounds - But always tie back to your own music
- Engage with comments - The algorithm rewards engagement
- Collaborate with creators - Cross-promotion expands your reach
Lyric Videos Work
Lyric videos are particularly effective because they:
- Encourage sing-alongs and duets
- Are easy for fans to share
- Work well with TikTok's short format
Timing Your Posts
Post when your audience is most active. For most music audiences, this is between 7-9 PM local time.
