Creating Viral Lyric Videos

Lyric videos have become a cornerstone of modern music marketing. Here's how to create ones that get shared.

The Psychology of Sharing

People share content that makes them feel something. Your lyric video should evoke:

• Nostalgia
• Excitement
• Relatability
• Inspiration

Visual Elements That Work

Typography

Choose fonts that match your music's vibe:

• Sans-serif for modern, clean looks
• Script fonts for emotional ballads
• Bold display fonts for high-energy tracks

Backgrounds

• Abstract visuals work for most genres
• Nature footage for acoustic/folk
• Urban scenes for hip-hop/R&B
• Neon aesthetics for electronic music

Optimization Tips

1. Keep videos under 60 seconds for TikTok
2. Front-load the hook in the first 3 seconds
3. Use captions - 85% of videos are watched without sound initially