The 14-Day Release Strategy
A strategic 14-day campaign can make the difference between a release that flops and one that takes off.
Pre-Release (Days 1-7)
Day 1-3: Teasers
- 15-second clips of the best moments
- Behind-the-scenes content
- Countdown posts
Day 4-5: Build Anticipation
- Lyrics reveals
- Cover art reveal
- Pre-save campaign push
Day 6-7: Final Push
- Full snippet releases
- Influencer seeding
- Fan engagement posts
Release Week (Days 8-14)
Release Day (Day 8)
- Multiple posts across platforms
- Go live to celebrate
- Engage with every comment
Days 9-11: Momentum
- User-generated content features
- Different video variations
- Playlist pitching follow-ups
Days 12-14: Sustain
- Acoustic versions
- Reaction videos
- Thank you content
Why 14 Videos?
Having 14 unique pieces of content means you can post twice daily without repeating. This keeps the algorithm happy and your music in front of fans consistently.
