YouTube Shorts for Musicians
While TikTok gets all the attention, YouTube Shorts might be the most underrated platform for musicians.
Why YouTube Shorts?
Direct Path to Full Songs
Unlike other platforms, Shorts can link directly to your full music videos and channel. This creates a natural funnel from short-form to long-form content.
Monetization
YouTube Shorts now shares ad revenue with creators. Musicians can earn from their promotional content.
Search Discovery
YouTube is the second largest search engine. Your Shorts can appear in search results for years.
Best Practices
- Vertical format - 9:16 aspect ratio
- Under 60 seconds - Sweet spot is 30-45 seconds
- Hook in first second - Viewers decide instantly
- Add text overlays - Increases accessibility and engagement
Content Ideas
- Lyric video clips
- Studio sessions
- Song breakdowns
- Fan reactions
- Music video teasers
Cross-Platform Strategy
Post your best-performing TikToks to Shorts, but slightly modified. The YouTube audience appreciates slightly more polished content.
